Contact IDC with TechWeb and O'Reilly Media for event and ticket information.
Tuesday, November 17, 2009 from 7:30 AM - 9:00 AM (ET)
IDC Offers Breakfast Briefing Event at Web 2.0 Expo NYC 2009
http://www.web2expo.com/webexny2009/
Free Expo Pass Code: webny09bd18
Javits Center Floor Plan http://www.javitscenter.com/Default.aspx?cmsid=12
Complimentary breakfast and IDC research
Socializing the Enterprise: Breaking Down Operational Barriers to Success
IDC finds that traditional corporate culture remains the largest barrier to successful social media initiatives today. Social strategy encourages an environment where decision-making is distributed, all participants have voice, and employees and/or customers feel they can initiate change. This model challenges, if not disrupts, the hierarchical management model of so many organizations. A good percentage of companies that pilot or deploy community projects will abandon them due to insufficient investment of resources, governance, user support, or integration into core business processes. In this presentation, IDC research analyst Caroline Dangson will present the fragmented state of social media adoption among enterprises today and the different operational challenges organizations face to effectively deploy and manage social media initiatives. Ms. Dangson will suggest best practices to combat these challenges in order to realize the full value of socializing your business.
About @CarolineDangson
As an IDC research analyst, Caroline Dangson tracks trends in the emerging social software market. In this role, she forecasts opportunities and challenges for both vendors and buyers in this market. Ms. Dangson also conducts primary research around the business use cases and deployment strategies of social software. Her favorite part of the job is advising clients on how to leverage social media inside and outside the firewall, develop social guidelines and strategy, and realize social value for the business. Ms. Dangson has been quoted numerous times in the media, including Wall Street Journal, USA Today, Reuters, CNNMoney.com, MediaPost, Computerworld and PC World. You access her published research at http://tinyurl.com/CarolineDangson.
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